Are you wondering how you can get better positions on the search engines results pages (SERPs) with your onpage content? – Then you are reading this right.

You are welcome to share your newly acquired knowledge with other “digital nerds” and colleagues and you are also welcome to send me a digital donation using my donation form below.

Regular writing of relevant content on your product pages and on your blog is essential and here are some advices of what you should think about shown in a quick checklist:

• Pay attention to website user-based content so that the website user experience is ideal (starts with the SEO title tag and the meta description -> there is often a lot to do regarding to the title / description text length and the concrete SEO keyword oriented text content.
  • From best practice perspective you should consider a title tag length of approx. 60 text signs (mobile phone orientied / on desktop it is a length approx. 70 text signs max.) and a meta description text length of approx. 140 text signs (mobile phone oriented / on desktop it is a length of approx 150 text signs max.)
• The meta description should be checked regularly as it is a key element in increasing the CTR value of searches on the website.
• The website text content should be more “snippet-optimized”.
  • Snippet optimization is usually done by answering the searcher’s/potential web user’s target question/core topic in a small paragraph of around 300 words and adding it just below the introductory paragraph (but this is not “mandatory” for search engine crawlers; it could be placed also elsewhere the same webpage). “Snippet optimization is one of the few ways you can differentiate your web content from some of its biggest competitors.” (statement from databox.com)

• Give answers to frequently asked questions on the respective key pages:
  • e.g. implementation of Q&As on the key pages
  • or main questions and answers on the general Q&A page

Improve the resonance of your digital content in small steps: Continuously intensify the content components (text, images, GIFs, videos) so that these build a combination of several areas of interest, desires and sensory elements. Use so called “SEO snippet texts” at the beginning / introduction of your website content to show the search engine crawlers the most relevant text content to the searched terms already as preview texts on the search engines’ SERPs (search engine result pages). These snippet texts can be also shown as so called “featured snippets” in search engines. Unfortunately, there is no guarantee that the search engines will display text snippets as “featured snippets”. The text algorithm looks for the most meaningful text connections to the respective search terms. The SEO manager usually briefs the content creator / web writer on the search terms to be used in the text so that it can be published usefully for search engines.

Google displays the questions and answers on search engine result pages and often leads to a higher chance of a higher organic ranking (statement by Joey Shadeck / SEO specialist).

• Creation of content in completeness
  • well researched, high quality, informative, well written -> make the user stay on the site for a long time
  • Content completeness beats content length
• Few but targeted (main) keywords with semantics
  • not as often as possible, but as well / appropriately as possible
• Use keyword variations (semantics & synonyms)
• Keyword content in H1, H2, H3 is/remains important
• When doing keyword research, also use “long-tail keywords” and “niche keywords”.
• Observe pages that are already ranking (your own and competitors).
  • What is the competition doing with title tags and meta descriptions? -> a good tool for concrete SEO competitor checks is “SEO Spider” from “Screaming Frog”.
• How to stand out? How to be better with keyword than competitors?:
  • Are there keyword gaps among the competition? (create a keyword gap analysis with e.g. “Semrush”)
• Is image and video material used?
• Pay attention to the Google “EAT principle”:
  • Pay attention to “Expertise, Authority and Trustworthiness“.
  • Pay attention to quality scores in the content according to Google Search Central.
  • Is the information of the article/content trustworthy?
  • Is the article/content well researched and in-depth?
  • Does the article/content contain duplicates/redundancy (duplicate content)?
  • Avoiding “keyword stuffing”
  • Is the content free of spelling and style/grammar issues?

The optimization options listed here are based on best practice and on various sources of online media. My frequently used sources here are the following:

• moz.com How to Guide (SEO research)
• databox.com Tips for improving search positions (data research)